Yours. For Now.
Abrand Jeans is a jeans company based in Australia. Working closing with Dan Flynn, we built out a design system “Yours. For Now” to reflect each considered moment our audience can choose. This became a core principle of the brand, reflected in typographic and image layout. I then built this out into a short showcase video. My role also was to create the Hype Film, capturing the transition of old to a new identity.