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The Future of Sport is Girls

Adidas Show
The future of sport is girls
Type: Campaign, Digital Product, UI/UX, Motion Graphics
Year: 2019
Collaboration: Yukako Sunaba

As part of the D&AD New Blood 2019, our challenge was to create a digital social product to get girls aged between 14-17 engaged with sport.

Adidas Show gives 100% visibility to female athletes across a multi-media, multi-device platform. Our approach was to inspire and connect young girls, to show off their sporting skills, no matter where or who they are, using a live leaderboard.