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The Future of Sport is Girls
As part of the D&AD New Blood 2019, our challenge was to create a digital social product to get girls aged between 14-17 engaged with sport.
Adidas Show gives 100% visibility to female athletes across a multi-media, multi-device platform. Our approach was to inspire and connect young girls, to show off their sporting skills, no matter where or who they are, using a live leaderboard.
SELECTED WORKS↓
2018—2021