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The Pop Crunch Snack
Popworks
Role: Visual Identity, Motion Graphics
Team: Zoe Hu, Charl Laubscher
Agency: Love+Money
Year: 2021
Tasked with redesigning the identity of Popworks, we drew inspiration from popular Popart culture to appeal to a younger generation. The brand was taken across a 360 campaign and my role included designing key visuals, the direction of motion and creating a set of illustrations.
SELECTED WORKS↓
2018—2021
