YES AND...

YES AND
How to solve an awkward silence
Type: Visual design, branding, packaging
Year: 2019
Collaboration: Yukako Sunaba

 

How can a University beer label be a conversational starter?

Tasked with designing the packing for Central Saint Martins’ Extra Pale Ale 2019, our identity played on the idea of adding post-it notes as visual reminders to help when conversations get a little ‘dry’.
Our winning design for the limited edition beer, in collaboration with London craft brewer Hammerton, sold three thousand cans across the 2019 CSM Degree Shows and 2019/20 academic year.

Cans-As-Three
PINK-CAN-1
YELLOW-CAN
Green-CAN-1

© 2020 Joseph Fraquelli

© 2020 Joseph Fraquelli